Ultra-processed foods should be regulated more like cigarettes than everyday food, researchers said.
Scientists from Harvard University, the University of Michigan and Duke University said UPFs are engineered to drive addiction and overconsumption.
They compared industry tactics to those once used by tobacco companies.
The study, published in Milbank Quarterly, linked UPFs to widespread health harms.
Researchers urged tighter marketing rules and greater industry accountability.
Critics warned comparisons with tobacco may overstate addiction risks.
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