Richard Parks TikTok has introduced its in-app shopping service, TikTok Shop, in Spain and Ireland. This marks the beginning of the platform’s European e-commerce expansion. Users can now purchase products directly within the app while interacting with businesses and creators in real time.
Boosting E-Commerce for Local Businesses
Currently, only businesses based in Spain and Ireland can sell through TikTok Shop. The service features a variety of products, such as electric fryers and health supplements, with prices ranging from €3 ($3.16) to €60. This integration blends social media content and online shopping, enhancing user convenience.
TikTok reports that 20 million people in Spain use the platform each month. The company ensures secure transactions by partnering with trusted third-party payment providers.
TikTok plans to expand the service to France, Germany, and Italy soon. This move supports ByteDance, TikTok’s parent company, in finding new markets, especially as it faces potential bans in the United States.