Reddit has become the UK’s fourth most visited social media site, overtaking TikTok.
Its UK reach has grown by 88% in two years, according to Ofcom.
Three in five UK internet users now visit Reddit.
Usage is rising fastest among 18- to 24-year-olds, with more than 75% of that group active.
A major driver has been changes to Google’s search algorithms, which now prioritise forum content.
Reddit’s data-sharing deals with Google and OpenAI have also increased visibility.
Younger users are drawn to human-written advice on topics like skincare, parenting and sport.
More than half of Reddit’s UK users are women, with strong growth among gen Z women.
UK-based subreddits on football, pregnancy and everyday life have expanded rapidly.
Reddit says its appeal lies in messy, human debate rather than polished AI answers.
