Nadhmi al-Nasr, the longtime CEO of Saudi Arabia’s ambitious $500 billion Neom project, has stepped down, with the company releasing a statement on Tuesday announcing the change without providing any specific reason for his departure. Al-Nasr had led the development of Neom, the massive urban and industrial project launched by Crown Prince Mohammed bin Salman as part of his Vision 2030 initiative aimed at diversifying Saudi Arabia’s economy beyond oil.
Neom, a futuristic megacity planned to span the size of Belgium and accommodate nearly 9 million people, has been a central pillar of Saudi Arabia’s economic transformation. It includes the highly publicized “The Line” project, a linear city featuring mirrored walls stretching 170 kilometers into the desert. However, the project has faced challenges, including rising costs and scaling back of some components.
Crown Prince Mohammed has committed vast sums through the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, to drive the country’s economic diversification. Yet with fluctuating oil prices and reduced revenues from oil production, there have been increasing concerns about the sustainability of some of these mega-projects. According to reports, the PIF is undergoing a restructuring to focus on more promising, cost-effective investments.
In light of al-Nasr’s departure, Aiman al-Mudaifer, previously head of the Local Real Estate Division at PIF, has been appointed acting CEO of Neom. Al-Mudaifer has been involved with Neom’s development since its inception and is expected to steer the project through its next phase, with an emphasis on operational continuity, agility, and achieving the ambitious goals outlined by the crown prince.
Neom, which aims to transform the Kingdom’s economy and establish it as a global hub for innovation and sustainability, continues to face financial and logistical challenges. The new leadership will be critical in determining the future trajectory of this high-profile and transformative initiative.