Jaguar Refuses to Manufacture Vehicles on American Soil Amid Tariff Turmoil

Jaguar Refuses to Manufacture Vehicles on American Soil Amid Tariff Turmoil

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Jaguar Land Rover (JLR), the British luxury carmaker, confirmed it will not produce vehicles in the United States amid ongoing tariff disputes. The company’s decision comes as rising trade tensions under the Trump administration disrupt the global automotive market.

A Jaguar Land Rover spokesperson emphasized the firm’s position during a recent media briefing, stating, “Jaguar Land Rover has no plans to start manufacturing cars in the United States.” This clarification followed remarks made by the CEO during the company’s annual financial call.

Jaguar Halts and Resumes US Exports, But Stays Committed to Overseas Production

JLR does not have manufacturing plants in the US. After the first wave of tariffs in April, it temporarily stopped exporting vehicles to the American market. Exports resumed this month, but Jaguar remains focused on producing cars abroad.

The company joins other automakers that have recently suspended profit forecasts due to the unpredictable trade environment. Executives say ongoing tariff uncertainty under President Trump makes accurate financial predictions challenging.

US Tariffs Hit UK Goods Hard

In April, the US imposed a 10% import tariff on all British goods, marking the day as “Liberation Day” by the Trump administration. This broad tariff later tightened, affecting key industries such as automobiles, steel, and aluminium.

Last week, the US government eased some restrictions, allowing certain steel and aluminium shipments to enter duty-free. It also reduced tariffs on a limited selection of British-made vehicles. Despite these concessions, most British imports still face the 10% tariff, increasing costs for UK businesses.

Other Major Companies Also Hold Back Profit Guidance

Jaguar Land Rover is not alone in withholding profit guidance amid trade turmoil. Mercedes-Benz and Stellantis, the parent company of Chrysler, also declined to provide forecasts, citing economic instability. Ford projected a $1.5 billion loss this year linked to the trade duties.

The impact extends beyond the auto industry. Executives from multinational corporations warn that rising tariffs could hurt corporate earnings and global markets. Last month, firms such as Intel, Skechers, and Procter & Gamble either lowered or withdrew profit expectations, attributing the changes to trade uncertainties.

Rising Prices for American Consumers on the Horizon

Consumer goods companies are preparing for higher prices in the US. Adidas, the German sportswear brand, warned customers to expect cost increases on popular sneakers like the Gazelle and Samba due to import duties.

Toy maker Mattel also announced plans to raise prices on select products in the US to offset tariff-related expenses.