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The Dubai chocolate bar has become a viral sensation, captivating dessert lovers worldwide. Created by UAE-based Fix Dessert Chocolatier, the treat features milk chocolate filled with creamy pistachio and crispy kataifi, making it a must-try for chocolate enthusiasts.

Each bar is handmade, meaning it is only available in the UAE. However, that has not stopped international brands and stores from launching their own versions. Swiss chocolatier Lindt has introduced a similar treat, while many supermarkets and local shops have followed suit.

These recreations have proven incredibly popular, selling out within minutes in some locations.

Resale Prices Soar as Supply Struggles to Keep Up

In Portugal, these bars have become hot commodities on resale platforms like OLX and Vinted. According to Portuguese outlet Expresso, resellers list the chocolate at prices ranging from €5 to €50. One version, originally sold at Lidl for €4.99, is resold for about €20. A Lindt employee told NiT that their stock vanished in just 40 minutes.

High demand has led some customers to buy in bulk, while others wait in long lines—sometimes without even reaching the shelf before items sell out.

Supermarkets in France, the UK, and Germany have also joined the trend. However, not all Dubai-style chocolates are received the same way. A German court in Cologne ruled that Aldi could not call its product “Dubai chocolate” unless it was made in the UAE. Aldi’s version, in fact, originates from Turkey.

Meanwhile, spinoffs like Dubai Chocolate Bar cakes are also trending, adding to the craze.

What Makes Dubai Chocolate So Expensive?

The original bar, named “Can’t Get Knafeh Of It,” sells for AED 68.25 (€17.20). The price reflects its handmade nature and the use of premium ingredients, including Belgian or Swiss milk chocolate, pistachios, and knafeh.

Fix Dessert Chocolatier founder Sarah Hamouda told CNN that the brand now receives about 100 orders every minute—compared to just six or seven daily in the past.

Since the bar remains exclusive to the UAE and recreations are often available only in limited quantities, scarcity has driven up demand. Social media platforms like TikTok have further fueled its popularity and increased resale prices.

For those struggling to find the treat in stores, many creators on social media now offer step-by-step tutorials to make the bar at home.