Apple will debut its thinnest iPhone during Tuesday’s annual “awe-dropping” product event at its Cupertino headquarters.
The iPhone 17 lineup will feature standard, Pro, Pro Max, and a new iPhone Air, predicted to be the lightest flagship.
Observers link the iPhone Air’s design to Apple’s slim MacBook line, while the company has not denied the reports.
Apple Expands Product Line and Faces Tariff Pressure
The event will also reveal Apple Watch series 11 and updated AirPods earbuds, possibly with live translation features.
Apple may announce launch dates for iOS 26 and macOS Tahoe, key updates to its mobile and desktop systems.
Tariffs from Donald Trump threaten Apple’s supply chain, potentially driving iPhone prices higher for consumers worldwide.
Tim Cook has shifted production to India and flown devices to the US to reduce tariff impacts.
Investors await updates on Apple Intelligence, introduced in 2024 to mixed reception, including a promised Siri overhaul.
Cook said progress continues on a more personalized Siri, with release expected next year.
Reports suggest Apple may adopt Google’s Gemini AI models to strengthen Siri, echoing Safari’s reliance on Google search.
Analysts view Apple as lagging behind rivals, especially Google, in integrating AI across consumer devices.
