Silke Mayr Apple has halted its artificial intelligence (AI) news alert feature after widespread complaints about repeated errors. The feature, launched in the UK in December, aimed to simplify users’ lives by summarizing multiple app notifications into a single alert on lock screens. However, inaccuracies in AI-generated summaries sparked significant backlash.
Widespread Errors and Complaints
Apple faced growing pressure to suspend the feature, which sent inaccurate notifications resembling updates from news organizations’ apps. One high-profile error falsely claimed Luigi Mangione, accused of killing UnitedHealthcare CEO Brian Thompson, had died by suicide. The BBC, New York Times, and Washington Post also reported misleading summaries, amplifying concerns over misinformation and eroding trust in news.
Critics argued the feature wasn’t ready for public use. Media outlets urged Apple to address AI-related errors, highlighting the risk of spreading false information. The BBC formally complained to Apple in December, but the company only responded in January, promising a software update to clarify AI’s role in creating the summaries.
Apple Responds to Criticism
Facing ongoing criticism, Apple decided to disable the feature for news and entertainment apps. In the latest beta releases of iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3, AI-generated summaries in these categories are temporarily unavailable. For other apps, summaries will appear in italicized text to distinguish them.
A BBC spokesperson welcomed Apple’s decision, stating, “We’re pleased Apple is pausing this feature and addressing our concerns. Accuracy in news delivery is vital to maintaining trust.” Apple, in turn, emphasized its commitment to improving the feature and making updates available in the future.
AI Challenges and Business Impact
Apple initially promoted the AI feature as a way to enhance efficiency for users. However, the errors have underscored broader challenges in deploying AI responsibly. The suspension comes at a critical time for Apple, as investors closely watch its AI advancements. AI is seen as a potential driver of demand for iPhones and other devices.
The announcement coincided with news that Apple’s sales in China were struggling, leading to a more than 4% drop in the company’s shares on Thursday. Despite the setback, Apple remains committed to refining its AI capabilities while addressing concerns raised by media organizations and the public.