Richard Parks Swiss luxury watchmaker Omega has appointed actor Aaron Taylor-Johnson as its new global ambassador. This announcement has stirred speculation about Taylor-Johnson possibly being the next James Bond. Omega has a long history with the Bond franchise, providing watches for previous Bonds like Pierce Brosnan and Daniel Craig, who also became brand ambassadors before their official casting announcements.
Omega revealed the news on Instagram, showing Taylor-Johnson visiting its watchmaking facility in Bienne, Switzerland. The actor praised the craftsmanship, saying he has “always had an appreciation for timepieces, especially Omega.” He described his visit as an “exclusive tour” that deepened his admiration for the brand.
Since GoldenEye, Omega has been the preferred watch for James Bond. Brosnan and Craig wore Omega watches both on and off screen, reinforcing the brand’s close connection to the franchise. Their ambassador roles were announced shortly before they officially took on the Bond role. This pattern raises interest in Taylor-Johnson’s new position with Omega.
Although Eon Productions and Amazon, who manage the Bond franchise, have not confirmed any casting decisions, this move fits the typical lead-up to a new Bond reveal. Amazon is reportedly seeking to refresh the series, and aligning with Omega could be part of the strategic rollout.
Taylor-Johnson’s rising profile, with notable roles in films like Kick-Ass, Tenet, and the upcoming Nosferatu, makes him a strong candidate for the iconic role. Fans and insiders have long considered him a frontrunner, and this partnership with Omega adds fuel to the speculation.
While no official announcement has been made, the Omega endorsement is seen by many as a significant hint. The world’s spy agencies remain tight-lipped, but for followers of the Bond saga, the countdown for the next 007 may have already begun.